Soccer Am interviewing FHM Magazine Girls- Textual Analysis

The video is taken from football chat show called Soccer A.M., which discusses football news and events, but primarily aims to entertain due to its heavy emphasis on comedy.

The costumes in the extract, in particular make the women being interviewed appear glamourised and arguably in a dominant role. However the institution that they are representing, F.H.M is highly emphasised on and made apparent, particularly in the background. This connotes that these women are not in fact in a superior role, however are all women that have posed for F.H.M., which is a magazine often making women appear as sex objects and their purpose is to provide male pleasure. This further links to the institution of the programme which is SkySports, it suggests that Skysports is a highly male dominated channel, and this is the case as the majority of people that watch the channels are men.

Furthermore to this the confused and shocked faces the women make whilst being asked questions about football, makes them appear unintelligent and for many makes them adhere to the "dumb blonde" stereotype. This links to a patriarchal ideology clearly being apparent, as the man who is interviewing the women is mocking their intelligence, in order to purposely make it appear that women have no knowledge regarding sports and creates the impression that in this programme, that womens main purpose is to provide visual pleasure for men.

Moreover, a high angled shot is being taken looking down on the women being interviewed. This is in order to emphasis on their inferiority over the man that is interviewing them. Arguably some would say that this links to female representation within media. As despite the women being filmed in the interview appearing to be the centre of the attention, the male interviewing the celebrities posing for FHM, is in a much more dominant role. This suggests that in Soccer A.M, women are always represented in a much more inferior manner to men.

In addition, towards the end of the clip, there is a non- diagetic sound of a large group of men laughing at Keely Heeley the last woman to be interviewed about football. However Keely Heeley reinforces the stereotype that women do not know anything about football, by saying that she should not be expected to known about the sport as she is a "girl". The genre of the text is Sports , however a sub genre would be comedy. The way that women are portrayed within soccer a.m, creates the impression that football in general is highly male dominated and that it is a topic that women do not know about, or are not expected to know about.

Furthermore the cinematography used such as close ups and zooms into the bodies of the women being interviewed, reinforces the view that in Soccer A.M., womens main purpose is to provide males with visual pleasure. This hence links to audience, and clearly indicates that the target audience for this programme ,is males aged between 16-40, as the humour used within the show would appeal to men that are within this age gap.