In Germany, viewership for the opening game in Shanghai (Sep. 10, Germany 11-0 over Argentina) equaled what would be expected for a major European Champions League men's match (about 20 percent market share, or 2.2 million viewers). Japan (20 percent) and Sweden (57 percent) also posted very high market share numbers.
(Pictured- Australia's women's soccer team coach Tom Sermanni, left and defender Kate McShea during a press conference, 11 Sep 2007)
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