10 Key Definitions Significant for My study

1. Advertising- Means of encouraging an audience to consume or view a media text. This is a highly significant aspect of promoting womens football as it enables the audience to be persuaded into watching a womens football game. Without advertising there would be a lack of awareness by the audiences that may view matches.

2.Brand- A well known association , which enables a product to be of greater importance if it is associated with a popular brand. This is significant as womens football is strongly dependant upon being associated with leading sports brands to increase popularity. Such brands include Nike, Puma, Addidas e.t.c.

3. Dominant Ideology- A belief in which is dominant amongst the majority of people in a society and is generally accepted. This is significant as dominant ideologies strongly exist within womens football. e.g. many believe that a patriarchal ideology prevents it from progressing as quick as mens football.

4.Family Values- These are traditional views e.g. nuclear families , housewives, often primarily assoiciated with traditional conservatives. This is of importance as it exemplifies how traditional politicians and older members of society view women playing fotball.

5. Hegemony- Cultural, economic and political dominance by the ruling elite in society, this is often argued to be men. This is of significance as many argue that this dominance of men within society is preventing women from progressing in sports.

6. Liberal Feminism- Feminist view that is concerned with promoting equal opportunities, and see's gender inequalities as the cause for a patriarchal society. Significant as this group would greatly support the progression of womens football.

7. Mainstream- Uncontreversial generally accepted views of the majority of society. Import as the mainstream view is that mens football is of greater skill level then womens football and is generally better played.

8.Patriarchy- The ideology that society is dominated by men. This is significant as the main limelight in football always goes to men not women. Hence some argues this exemplifies a patriarchal ideology dominates within womens football.

9. Radical Feminism- This group views men as enemies preventing women from gaining their rights and progressing. This is off importance as this group would greatly fight for and would higly glorify women playing football.

10. Sexism- This is discrimination on the basis of gender. Many argue that this is usually targeted towards women. This is of great importance as many argue that womens football is viewed at with a sexist view ( It is not as good because men arent playing it).