Audience Profile- Advertising/marketing term for personal characteristics for members of a target audience, of a media product. Can be used in my study as the f.a., and all other boards adveritising womens football have to take into account their audiences profile, to attract them in the best way possible.
BBC- British Broadcasting corporation. This is a key institution to take note of in my independent study as they aired the womens world cup-China 2007.
Campaign- Organised range of activities and texts, by groups seeking to persuade or influence public opinion, delievered by the mass media. Useful keyword to research as there as likely to be campaigns for the progression of womens sports.
Lads Mag- Lifestyle magazine targeted at youngment. Useful to use in study, very popular, and often thought to be patriarchal preaching magazine.
Male Gaze- Term used by Laura Mulvey to describe women on screen as sex objects for the gratification of men. A key theorist to make mention on whilst discussing representation of women
Post-Feminism- Part of the postmodern perspective that takes the achievements of feminism for granted and views it as ineffectve due to current condition of women and identity choices they face. Useful to make reference to in study.
Right-Wing- Having conservative or fascist political leanings, being in support of the dominant ideology and the status quo. Such groupls likely to be not so much in support of the progression of womens sports, likely to support traditional family values i.e. housewives.
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